Brand knowledge and cost efficiencies are main benefits of in-house agencies

An overview of the perceived benefits of in-house agencies among client-side marketers in the US.

Better knowledge of brands and cost efficiencies are the most common benefits associated with in-house agencies, according to the latest research from the Association of National Advertisers. Of the 291 US client-side marketers with in-house agencies that were surveyed, 83% listed better brand knowledge and cost efficiencies as key benefits.

The next most widespread benefits were the presence of dedicated staff and institutional knowledge (at 73% of respondents), indicating marketers value the contextual and personalised knowledge that in-house agencies can offer. The benefits that were least reported were lower talent turnover (24%) and reduced conflict of interest (21%).

These widespread...

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