The time spent reading an email has fallen 15% to just 10.0 seconds this year, giving email marketing campaigns an even shorter amount of time to engage their audience, according to data from email marketing company Litmus.
The 10.0 seconds average seen this year is down 15% from 2020's average and is 25% shorter than in 2018.
Email marketing has grown in importance for many brands as a valuable way to reach, target and personalise communication in the absence of third-party data. It is also a cost-efficient way of enhancing first-party data,...