ARPU rising sharply as users spend more time with Roku

Rob Clapp

An overview of Roku's average revenue per user and hours streamed between Q3 2016 and Q2 2018.

The TV streaming giant Roku is seeing strong growth in average revenue per user (ARPU) and hours of TV being streamed, according to the latest company reports. Total ARPU reached $16.60 in Q1 2018, a 79.3% increase from the level seen in Q3 2016. Over the same period, total streaming hours have more than doubled, reaching 5.5 billion (or 229 million days) in Q2 2018.

Roku reports that the majority of their platform revenue is from the US and that approximately two-thirds is from advertising. In Q2 2018, platform revenue reached $90.3 million, an increase of 272.3% from Q3 2016....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands