Advertising spend on the Amazon Sponsored Display format has risen by 14% in Europe as advertisers spread their budget across more upper-funnel activities and Amazon adds new targeting options, according to the latest data from eCommerce advertising and intelligence company, and WARC sister company, Perpetua.
Advertising spend on the Sponsored Display format rose by 14% in Europe between Q2 and Q3 2021, with Italy recording the strongest growth (up by 39%). Double-digit growth was also visible in Germany (+17%) and Great Britain (+10%), with France up by 4% but Spain down by 9%.
This comes even as Amazon...