All regions set to record ad growth in 2022

James McDonald

An overview of the growth in global advertising investment by region forecast for 2021 and 2022.

Advertising investment growth is expected across all regions in 2021 and 2022, according to WARC Data's latest analysis report, Global Ad Trends: Ad Investment 2021/22.

However, despite forecast growth, only three regions are expected to have larger ad markets than before the pandemic. North America is set to surpass its 2019 total by $22bn this year, with its ad market worth an extra $43bn by 2022. Asia Pacific (up $37bn on 2019) and Europe (up $18bn) are also set to have made sizeable gains by next year.

In Latin America, 2022 spend is set to be $2bn lower...

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