Advertising investment growth is expected across all regions in 2021 and 2022, according to WARC Data's latest analysis report, Global Ad Trends: Ad Investment 2021/22.
However, despite forecast growth, only three regions are expected to have larger ad markets than before the pandemic. North America is set to surpass its 2019 total by $22bn this year, with its ad market worth an extra $43bn by 2022. Asia Pacific (up $37bn on 2019) and Europe (up $18bn) are also set to have made sizeable gains by next year.
In Latin America, 2022 spend is set to be $2bn lower...