One-third of adults say they watched live TV content on their mobile, tablet, or computer in the past week, according to research from YouGov across 17 different markets.
This proves more popular in Asia, with India (57%), Indonesia (47%) and China (45%) leading the way. In comparison, only about one-fifth of adults in the United States (20%), Germany (18%) and the UK (17%) say the same.
This popularity may grow in the future as the return of commuting reintroduces the habit of watching content on a smartphone. WARC's own research shows mobile video is a priority for many...