Creativity with impact: Combining creativity and media

This Ideas that work report looks at the intersection of creativity and media using three award-winning case studies, from brands that have consistently used media in creative ways to drive effectiveness.
  • The case studies included in this report highlight that the magic comes in the integration of the channels used: how they work together to achieve campaign objectives.
  • Partnership with influential allies is an effective way to extend a campaign’s reach and strengthen its credibility, particularly when the messaging is emotional or cause-focused.
  • Re-imagine the use of media to stand out from the crowd; Dove turned a billboard into a live stunt and Volkswagen turned a TV spot into the start of an online, gamified customer journey.
  • Multi-faceted approaches within the same media channel can combat audience fragmentation....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
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