WARC Creative profile: Burger King

WARC Creative brand profile for Burger King, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

Burger King has performed exceptionally well in the WARC Rankings over the past six years, particularly in the Creative 100. The fast food company has consistently ranked as the #1 brand in the Creative 100 since 2019 and had the #1 campaign in 2020 and 2021.

While traditional activities such as TV spots have played a key role in Burger King’s short-term advertising, the most successful campaigns are those that tried to move away from the norm, consequently catching consumer attention and sparking...

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