Brand: Volvo North Miami
Agency: We Believers
Country: US
Campaign summary
In this case study of a brand activation campaign, Volvo, the Chinese-owned Swedish automaker, capitalized on its reputation for safety by having real people who survived major car crashes thanks to driving a Volvo function act as sales agents to engage customers at high traffic stands in shopping malls.
- People were able to experience the importance of Volvo's safety features through survivors' stories, generating sales in a more meaningful way.
- 60% more visits than what the brand usually got at its car stands in a mall....