VISA: Can I Tell You Something?
Campaign details
Brand Owner: VISAAgency: AlmapBBDOBrand: VISACountry: BrazilIndustry: Financial ServicesChannels Used: TV, Cinema, Online Video
Executive Summary
This campaign aimed to get Brazilian consumers to favour their cards over using cash, by highlighting the cards' attributes of being comparatively modern, convenient and safe. In order to achieve this, it launched a series of TV ads that showed different consumers from different age groups and social classes purchasing different low-cost products – challenging the perception that cards were for expensive purchases only. Post-campaign, the...