Verizon: #WhosGonnaWin

This case study describes how Verizon, the largest wireless telecommunications provider in the US, created a social media campaign that would shift brand perception from a mobile service provider to a technology innovator.

Verizon: #WhosGonnaWin

Agency: Wasserman

Year: 2015

  • Verizon's objective was to dominate the social conversation around Super Bowl XLVIII and create PR-worthy buzz.
  • The campaign accomplished this by receiving 475,906 mentions to #WhosGonnaWin, which reached a social audience of 791 million people.

Background

Verizon is one of the biggest sponsors of the NFL. With Super Bowl XLVIII taking place in New York City, home of Verizon headquarters, he company wanted to capitalize on this sponsorship to shift brand perception from a mobile service provider to a technology innovator. The resulting integrated activation had the following core objectives:

  • Champion Verizon's powerful...
  • Not a subscriber?

    Schedule your live demo with our team today

    WARC helps you to plan, create and deliver more effective marketing

    • Prove your case and back-up your idea

    • Get expert guidance on strategic challenges

    • Tackle current and emerging marketing themes

    We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

    Insights Team
    Bray Leino

    You’re in good company

    We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

    * Top 10 brands