Tim Horton: Tims next door

This case study describes how Tim Horton's, the Canadian QSR and coffee shop, showed that it was part of the fabric of Canadian life by moving into a regular house in the suburbs for a 6-hour experiential campaign.

Tim Horton: Tims Next Door

Agency: Taxi

Campaign summary

This Canadian case study builds a foundation (literally) under the old saying "Nothing says you're a part of the neighbourhood more than being in the house next door." So, Tims, Canada's beloved quick service coffee and restaurant chain moved right in and launched a six-hour experiential campaign;

  • In celebration of 50 years of service, it transformed a regular house into a fully functioning Tim Hortons restaurant overnight, surprising a neighbourhood in Calgary.
  • Tims is Canada's favourite coffee and an intrinsic part of our culture. We wanted to show how Tim Hortons...

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