Campaign details
Brand: CANAL+Agency: BETCCountry: France
Executive Summary
For the launch of the CANAL+ Young Pope series, we wanted to promote Pius XIII, a modern yet ultra conservative pope played by Jude Law. We created AiMEN by programming the artificial intelligence IBM Watson to the image of this pope so that he could express himself in real time on social networks. It answered users in a contextualised way by only quoting verses from the Bible when they go too far or are contrary to the morals of Pius XIII.
Background
The Young Pope is a...