The Dalí Museum: Dreams of Dalí

This case study discusses how the Dalí Museum in the United States sought to raise national awareness of the museum and encourage traffic to an exhibition with a 360-degree virtual reality experience that places viewers inside the mind of the surrealist Salvador Dalí.

Brand: The Dalí Museum

Agency Network: Goodby Silverstein & Partners, San Francisco

Industry: Museums & Libraries

Media: Digital, Interactive & Mobile

Market: United States, North America

Background

The Dalí Museum in St. Petersburg, Florida, boasts the second-largest collection of the surrealist master, and yet it still lacks a large national audience. Today its visitors come mostly from Florida, so the museum asked us to generate national awareness of the museum's newest exhibition, 'Disney and Dalí: Architects of the Imagination'. We were tasked with attracting in-person visitors by creating an in-museum experience as well as creating...

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