Teddy Gun

Illinois Council Against Handgun Violence (ICHV), a non-profit organisation, used a teddy bear to highlight the lack of government oversight on the gun industry in the US with a powerful, public awareness, PR campaign.

Agency: Fcb Chicago

Brand: Illinois Council Against Handgun Violence

Country: US

Campaign discription

This case study channels the outrage shared by a huge segment of the US population regarding the nonsensical lack of government oversight on the gun industry with a powerful, public awareness, PR campaign that used a teddy bear, whose manufacturers are required to follow incredibly strict safety regulations, dressed as a gun to make its point:

Teddy Gun ignited a groundswell of outrage and political pressure for common sense gun laws.

By way of storytelling and arresting visuals, PR became the vehicle to raise...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands