State Street Global Advisors: Fearless Girl

Investment firm State Street Global Advisors sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull.

Campaign details

Client: State Street Global AdvisorsAgency: McCann New YorkCountry: US

Campaign Summary

State Street Global Advisors (SSGA), the world's third largest asset manager, along with its agency McCann New York, caused an overnight sensation with the sudden, surprise appearance of "Fearless Girl," a bronze statue of a defiant girl strategically positioned in front of Wall Street's iconic Charging Bull as part of its new campaign to pressure companies to add more women to their boards.

The statue by artist Kristen Visbal, depicting a new symbol of women and leadership, appeared overnight in Bowling Green...

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