Sport Chek’s Fastest Olympic Campaign

Canadian sports retailer Sport Chek stood out in the 2016 Olympics advertising noise with a dynamic, multi-channel media strategy.

Campaign details:

Brand: Sport ChekAgency: Touché!Country: Canada

Executive summary

We knew the big global Olympic sponsors would, as usual, create a global creative platform that would be adapted locally in every region of the world, including Canada. With big budgets and high share of voice, these global brands achieve high frequency campaigns that run the same creative for many weeks. For many consumers, this leads to swift brand fatigue and the blanket of Olympic advertising becoming wallpaper.

Sport Chek, Canada's leading sports retailer, wanted to stand out from the overwhelming Olympic advertising noise. Like every...

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