She Should Run: See Joan Run

She Should Run, a non-partisan organization, drew attention to the gender-gap in the US government through a provocative book.

Campaign details

Client: She Should RunBrand: See Joan RunAgency: Geometry Global

Executive summary

She Should Run, a US non-partisan organization committed to inspire and pipeline women and girls into elected leadership, partnered with the Chicago advertising agency Geometry Global at the height of the tumultuous 2016 US presidential election to write and publish a humorous parody of the classic early reader, 'Fun with Dick and Jane' called 'See Joan Run.'

The goal of the intentionally cheeky little book 'See Joan Run' was not so much helping people learn to read, but helping them read to...

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