Campaign details
Client: Adobe
Agency: Edelman New York
Industry: Computer Software & Multimedia Productions
Media: Digital, Interactive & Mobile
Market: United States
Executive Summary
Last Halloween, American multinational software company Adobe launched a Facebook campaign aimed at increasing positive sentiment and raising understanding of the Adobe Creative Cloud many users were still sceptical about. The campaign perfectly married Facebook – the most powerful community-forming platform of the world – with Photoshop – the most powerful design tool in the world. Posing the question 'Are your Photoshop skills good enough to solve a murder?' Adobe turned...