Photoshop: Murder Mystery

This case study explores how Adobe Photoshop managed to reignite its fans’ love for the brand through the launching of a Photoshop murder mystery challenge on Facebook.

Campaign details

Client: Adobe

Agency: Edelman New York

Industry: Computer Software & Multimedia Productions

Media: Digital, Interactive & Mobile

Market: United States

Executive Summary

Last Halloween, American multinational software company Adobe launched a Facebook campaign aimed at increasing positive sentiment and raising understanding of the Adobe Creative Cloud many users were still sceptical about. The campaign perfectly married Facebook – the most powerful community-forming platform of the world – with Photoshop – the most powerful design tool in the world. Posing the question 'Are your Photoshop skills good enough to solve a murder?' Adobe turned...

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