Pepsi: Shutting down the Latin American autopilot

Soft drink brand Pepsi increased sales and preference in Mexico, Colombia and Chile through a campaign adapted to each country through local executions.

Campaign details

Brand: PepsiAgency: Sancho BBDOCountries: Colombia, Mexico, Chile

Market background

The soda world is vastly known for a special keyword: 'war'. Yes, war. Soda war, a legendary marketing confrontation between two giants trying to seduce the world to get them to consume their brands: Coca-Cola and Pepsi.

Well then, this reality is favorable to Pepsi in a few Latin American markets: Venezuela, Guatemala and Jamaica, among others. For the remaining markets, the reality is extremely different for Pepsi. One can talk about a distant second place (SOM) and in some cases a third place....

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