Orexo: Out The Monster

This case study details how Orexo, a pharmaceutical company, raised awareness of opioid addiction in the United States through an animated short.

Orexo: Out The Monster

Agency: Strawberryfrog

Campaign summary

This case study is an unbranded, disease awareness campaign from Orexo, a specialty pharmaceutical manufacturer of Zubsolv® for the maintenance treatment of opioid dependence in the US. Constructed to raise awareness of accidental opioid addiction and to address those who have the confidence to come forward and seek the help they need, the campaign's centerpiece is a haunting animated short depicting accidental addiction as a vicious monster that robs its victims of their jobs, families. and dignity.

  • Seeded on key digital platforms, the video (as well as all of the multimedia...

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