Netflix: Pinedo

This case study details how Netflix, a video streaming service, used an unusual political situation and Twitter to market its House of Cards political drama in Argentina.

Netflix: Pinedo

Agency: CIRCUS

Launch: 02/16/2015

Duration: 1 day.

Media: TWITTER

Target audience: General Audience / Internet

Details:

House of Cards is a Netflix original series. This American political drama series was created by Beau Willimon, based on the BBC's mini-series of the same name.

Set in present-day Washington, D.C., House of Cards is the story of Frank Underwood (Kevin Spacey), a Democrat from South Carolina's 5th congressional district and House Majority Whip. After being passed over for appointment as Secretary of State, he initiates an elaborate plan to get himself into a position of greater power, aided by...

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