Nespresso Talents: Tall Tales

Coffee brand Nespresso engaged a younger audience through a global vertical film competition.

Campaign details

Brand: NespressoAgency: Jack MortonCountry: Global

Challenge and business objectives

Nespresso, an official partner to the Cannes Film Festival, was looking to use its long-standing relationship with film to engage a younger audience online, where relevance and authenticity are key factors. So any activity would need to have both in abundance. The brief was to engage our audience over a long period, improve brand perception and generate advocacy.

Objectives for the activity were to create a long-running digital platform, start conversations in the online film community and, ultimately, introduce Nespresso to a younger, more...

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