Men Free Banner

Ministerio del Interior, a ministry responsible for policing and national security, created a video web banner campaign for women to tackle servile marriages and gender violence in Columbia.

Brand: Ministerio del Interior

Agency: MediaCom

Country: Colombia

Campaign background

We needed to inspire women in Colombia to report servile marriages and gender violence through a low-budget digital campaign. Additionally, we wanted to increase the number of call-ins to our National Attention Line and bring the Ministry of Interior closer with females in the country.

Insight

Today 7,000 women are living in servile marriages and many more have become victims of gender violence.

We know digital platforms have become a powerful tool for engagement with women, where they seek for solutions, and content related to, their problems in...

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