Brand: Ministerio del Interior
Agency: MediaCom
Country: Colombia
Campaign background
We needed to inspire women in Colombia to report servile marriages and gender violence through a low-budget digital campaign. Additionally, we wanted to increase the number of call-ins to our National Attention Line and bring the Ministry of Interior closer with females in the country.
Insight
Today 7,000 women are living in servile marriages and many more have become victims of gender violence.
We know digital platforms have become a powerful tool for engagement with women, where they seek for solutions, and content related to, their problems in...