Mastercard: The Sound of Priceless

Mastercard, the financial services brand, became part of a historic moment by celebrating the passion of baseball team Chicago Cubs' fans.

Campaign details

Brand: MastercardAgency: McCann New YorkCountry: USA

Executive summary

Mastercard found a way to become part of a historic moment by creating The Sound Of Priceless, a digital campaign executed on a bare-bones budget, which showed just how loud Chicago Cubs fans were during the World Series.

In 2016, the Chicago Cubs did something they hadn't done in 108 years: won the World Series.

Mastercard, a long-time sponsor of the Major League Baseball (MLB) and the Cubs, found a way to be a part of it all by installing decibel readers all over the...

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