Campaign details
Brand: MastercardAgency: McCann New YorkCountry: USA
Executive summary
Mastercard found a way to become part of a historic moment by creating The Sound Of Priceless, a digital campaign executed on a bare-bones budget, which showed just how loud Chicago Cubs fans were during the World Series.
In 2016, the Chicago Cubs did something they hadn't done in 108 years: won the World Series.
Mastercard, a long-time sponsor of the Major League Baseball (MLB) and the Cubs, found a way to be a part of it all by installing decibel readers all over the...