Intel: Super Bowl Drones

American multinational corporation Intel demonstrated the potential of its products with a drone light show during the Super Bowl Halftime Show.

Campaign details

Brand: IntelAgency: IntelCountry: USA

Executive Summary

Intel launched 300 of its drones to zoom like meteorites into the night sky during Lady Gaga's performance at the 2017 Super Bowl Halftime Show. As she sang 'America the Beautiful,' the sparkling drones flew into formation to create the American flag.

The campaign's goal: to use Intel technology to create an experience unlike anything the world had seen before and change people's perceptions of what drone technology can do.

An estimated 150 million people watched the Super Bowl Halftime Show live. The performance gained almost...

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