Goody Peanut butter – Making Kids Active, Smart & Strong
Suleman AbdullahPromoaction DDB
Strategic Challenge
Background
The Kingdom of Saudi Arabia (KSA) is the largest country of the GCC region – making up almost half the GCC population. The mainly urban population of Saudi Arabia is skewed towards youth with over 50% of people under the age of 23 years.
With a high overall standard of living and consumer purchasing power, the KSA food market is very competitive and has a wide variety of local and imported food brands offering products in various categories. Goody is one of...