Campaign details
Brand: Food and Drug Administration (FDA)Agency: FCBMarket: USA
Campaign summary
The U.S. Food and Drug Administration (FDA) launched an anti-smoking digital campaign and kept teens tuned in by delivering "new news" through a series of animated public service announcement videos, which were both endearing and ghoulish.
Targeting teens within digital environments such as YouTube, Facebook, Snapchat and Instagram, a series of animated spots told the story of Little Lungs. A stop-motion animated pair of lungs, Little Lungs, stunted from having smoked as a teenager, tries in vain to keep up with his normal-size...