Dunkin’ Donuts: Summer Soundtrack

This case study shows how Dunkin' Donuts, a US coffee and donut fast-food chain, became more popular with millennials by partnering with Spotify and a mass of social platforms to celebrate music.

Agency: Hill Holliday

Strategy

How could Dunkin' Donuts promote its summer coffee beverages in a unique and memorable way? In looking for ways to connect it all together, we made a discovery. Every afternoon people create, share, and search for playlists using the word coffee. So, we created the "Dunkin' Donuts summer soundtrack" – an Unforgettable coffee break featuring emerging artists, iced coffee, interactive installations and an online Hub that furthered the experience with unique content based around each performance.

To reach out to young consumers we partnered with Spotify to distribute music and other content from...

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