Campaign details
Brand: Doctors of the World (Medecins du Monde)Agency: Publicis New YorkMarket: United States
Campaign Summary
Doctors of the World used one disaster — the US presidential election — to draw attention to another — the Syrian refugee crisis.
Google Trends showed Trump's nomination was causing a huge spike in the search term "Move to Canada". Holding a mirror up to Americans considering to flee the US if Trump was elected, the campaign set out to draw a parallel to the plight of the Syrian refugees, who were fleeing for their lives.
Using Google...