Chupa Chups: 'Chuck' Cup - A Less Serious World Cup

Chupa Chups, the confectionery brand, wanted to create an engaging campaign during the soccer World Cup but lacked the media budget to engage Asian audiences directly via traditional media channels.

Chupa Chups: "Chuck's Cup – A Less Serious World Cup"

BBH

BACKGROUND

In 2008, BBH launched Chupa Chups’ new brand idea with the help of a new brand mascot, Chuck, and his ‘Life less serious’ philosophy.

Chuck’s key role in communications quickly became apparent: as a personable ‘face’ of the brand, he offered numerous opportunities to engage culturally diverse, global audiences across a variety of different channels – from traditional favourites like TV, to more recent additions to the mix like social media.

However, in early 2010, Chupa Chups faced a tough challenge: the brand knew that a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands