Brand: PEDIGREE
Client: MARS NZ LTD
Agency: Colenso BBDO
Country: New Zealand
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PEDIGREE's brand purpose is a simple one; to make the world a better place for dogs.
They believe that dogs, in their joyful innocence, provide happiness and bring out the best in people. This core belief guides everything PEDIGREE does; from making dog nutrition products that fuel happy and healthy dogs to all brand partnerships and initiatives.
To action this belief, PEDIGREE has 3 areas of focus.
- Produce high-quality, leading nutrition that brings out the best in dogs.
- Drive relevant initiatives that...