Cheetos Museum

Snack brand Cheetos developed a social media campaign that encouraged US consumers to treat its products as works of art.

Campaign details

Brand: CheetosAgencies: Goodby, Silverstein & Partners, The Marketing Arm, Ketchum, OMDCountry: USA

Background

At the start of 2016, Cheetos® was a category leader but faced pressure and needed to find new ways to grow. Our challenge was to unlock an entirely new reason for people to buy the product again.

Insight

No two Cheetos® snacks are alike. They're made in a way that results in each one being completely unique. And, every so often, they look like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln.

So we turned our cheesy...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands