Canada Goose: Out There
Agency: CAA Marketing, Los Angeles
Campaign summary
In this case study, Canada's Canada Goose, one of the most famous brands in fashion, launches its first global advertising campaign with a short film that tells the brand's 60-year story by way of the experiences of those who have worn the coats and survived in some of the world's most unforgiving environments. Establishing the brand's heritage and ensuring that the coat be seen as more than just a passing fashion trend, "Out There," the interactive movie, in collaboration with Oscar-winning filmmaker Paul Haggis, weaves together multiple true...