Canada Goose: Out There

This case study describes how Canada Goose, a clothing manufacturer, launched its first global advertising campaign through a short film.

Canada Goose: Out There

Agency: CAA Marketing, Los Angeles

Campaign summary

In this case study, Canada's Canada Goose, one of the most famous brands in fashion, launches its first global advertising campaign with a short film that tells the brand's 60-year story by way of the experiences of those who have worn the coats and survived in some of the world's most unforgiving environments. Establishing the brand's heritage and ensuring that the coat be seen as more than just a passing fashion trend, "Out There," the interactive movie, in collaboration with Oscar-winning filmmaker Paul Haggis, weaves together multiple true...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands