CamelBak: E-commerce Experience

CamelBak, a US outdoors equipment retailer, increased online orders by reinventing its website to become more engaging.

Campaign details

Brand: CamelBakAgency: Digital SurgeonsCountry: USA

Executive Summary

An outdoors equipment company known for its hydration products, CamelBak bridged the gap between content and e-commerce by digitally reinventing the way it connects with today's experienced-starved consumers.

A new website, designed to appeal to both the next generation of adventurers and everyday water-needing movers, drove users through the e-commerce funnel while improving product loyalty through brand engagement.

By focusing on a mobile-first design, especially for all outdoor activists, the new CamelBak.com site scored 25% more mobile page views, with average orders improving by 17% in...

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