Big Heart Pet Brands: Seasonal Platform Activation
Brand: Milk-Bone, Pup-Peroni, Milo's Kitchen
Client: Big Heart Pet Brands
Agency: FCB/RED
Campaign summary
This case study of Big Heart Pet Brands capitalizes on a stunning discovery - America's most beloved pets are not being treated during cultural holidays. Owners and their families were treating themselves, while their pets, indulged every other day of the year, were being overlooked. This $350 MM opportunity led led to an insight about pet gift-giving behavior that inspired us to champion the cause of pets getting the gifts they really want at the holidays - treats. The...