Allstate: Protect it or lose it
Brand: Allstate
Agency: Momentum WW
Home insurance isn't a hot topic among the general public; it's a conversation people have when disaster strikes, and then it's often too late. Many homeowners are unaware of the value of their household items and are not proactively thinking about their home insurance plans. This campaign changed the timing of the conversation, making it before rather than after. From the digital game on ProtectItOrLoseIt.com, 'man-on-the-street' interview games with American actress and singer Kristin Chenoweth, and a mobile tour featuring a live game show and a digital game of...