Allstate: Protect it or lose it

This case study describes how insurance company Allstate launched a campaign to educate homeowners about the need for adequate insurance and the true value of their household items.

Allstate: Protect it or lose it

Brand: Allstate

Agency: Momentum WW

Home insurance isn't a hot topic among the general public; it's a conversation people have when disaster strikes, and then it's often too late. Many homeowners are unaware of the value of their household items and are not proactively thinking about their home insurance plans. This campaign changed the timing of the conversation, making it before rather than after. From the digital game on ProtectItOrLoseIt.com, 'man-on-the-street' interview games with American actress and singer Kristin Chenoweth, and a mobile tour featuring a live game show and a digital game of...

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