Activision: Call of Duty Championship 2014 presented by Xbox

This case study looks at Activision, the US game publisher, and it's emphasis on the massively popular Call of Duty Championship in which they extended engagement beyond the physical footprint with partnerships to achieve COD's most successful consumer-facing event ever.

Call of Duty Championship 2014 presented by Xbox

Brand: Activision Publishing, Inc.

Lead Agency: Ncompass International

Year: 2015

Campaign Summary

To capitalize on the momentum from its inaugural Call of Duty Championship competition and grow the franchise within the highly competitive eSports arena, the US video game publisher, Activision Publishing's case study seeks to bridge the gap between in-person and online viewing. Activision, in partnership with Xbox, designed the physical space of the competition to create a broadcast that would captivate online audiences by way of:

  • Creating extended engagement beyond the physical footprint of the competition
  • Utilizing...

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