YouTube: YouTube Titbits

YouTube, an online video-sharing platform, developed a vending machine that used company snacking culture as a moment to teach Malaysian users about its ad formats, thus increasing sales.

Campaign details

Brand: YouTubeBrand owner: GoogleAgencies: ensemble worldwide, Outgrow IPGMarket: MalaysiaIndustries: Websites, online services,appsMedia channels: Other & ambient mediaBudget: Up to 500k

Executive summary

The machine that gives out byte-sized learnings with every bite-sized snack.

In a time-starved and media-complex world, media planners are struggling to keep up with YouTube's new offerings, causing Facebook and Instagram inventories to steadily increase their market share, while YouTube inventories have remained stagnant.

We had to educate in order to grow so that media planners would buy more YouTube by better...

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