Volkswagen: A unique technology of laser welding in Russia's Volkswagen Polo manufacturing

Volkswagen Group Russia launched an integrated campaign focusing on the benefits of laser welding for the Polo model, leading to significant sales growth.

Campaign details

Brand VolkswagenBrand owner: Volkswagen GroupLead agency: DDB RussiaCountry: Russian FederationIndustries: Compact, small family carsMedia channels: Games & competitions, Online display, Online video, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Social media, TelevisionBudget: 1 - 3 million

Executive summary

The Polo model makes up 66% of overall Volkswagen sales in Russia. However, it has not been updated for several years – both in terms of new options for the vehicle and in terms of its exterior body.

In the difficult economic times and with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands