Campaign details
Brand VolkswagenBrand owner: Volkswagen GroupLead agency: DDB RussiaCountry: Russian FederationIndustries: Compact, small family carsMedia channels: Games & competitions, Online display, Online video, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Social media, TelevisionBudget: 1 - 3 million
Executive summary
The Polo model makes up 66% of overall Volkswagen sales in Russia. However, it has not been updated for several years – both in terms of new options for the vehicle and in terms of its exterior body.
In the difficult economic times and with...