UNICEF: Backpack Graveyard

The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.

Campaign details

Brand: UNICEFBrand owner: UNICEFAgency: In houseMarket: North AmericaIndustries: Charities & voluntary organisationsMedia channels: Other & ambient media, Public relationsBudget: No budget

Executive summary

2018 marked one of the worst years on record for the official number of children killed in conflict zones. The problem is that shocking statistics don't generate much shock any more: numbers just leave people feeling numb.

To address and promote peaceful societies for sustainable development, call for the protection of children against violence and further goal #16 of the Sustainable Development...

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