Campaign details
Brand: Tata Ace GoldBrand owner: Tata Motors LimitedLead agency: RediffusionCountry: IndiaIndustries: Vans, trucks, RVsMedia channels: Cinema, Competitions & contests, Events & experiential, Mobile & apps, Print, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
A small truck from the past created a big future for thousands. It was a game-changer in multiple ways:
- Transformed how commercial vehicle marketing had been done for decades in India.
- Expanded the market by opening it to a fresh new segment.
- Successfully brought back a 10-year-old...