Campaign details
Brand: Star SportsBrand owner: Star India Pvt. Ltd.Agency: Mindshare IndiaMarket: IndiaIndustries: TV channels, services, programmesMedia channels: Online display, Outdoor, out-of-home, Print - general, unspecified, Social media, Sponsorship - event, property, TelevisionBudget: Up to 500k
Executive summary
League football in India still has some way to go before it achieves the kind of fan base and mass viewership figures that European Premier League teams attract. Having said that, the Indian Super League (ISL), which entered its fifth season in 2018, was the third most-watched franchise sport...