Campaign details
Brand: Romanian PoliceBrand owner: Romanian PoliceLead agency: Mercury360 CommunicationsCountry: RomaniaIndustries: Military & emergency servicesMedia channels: Events & experiential, Public relations, Social mediaBudget: No budget
Executive summary
The Survivors was the first outdoor museum in Romania showcasing car seats stripped from vehicles involved in an accident. Each seat was accompanied by an audio story about how wearing a seatbelt could have prevented an injury or even saved a driver's life.
The main goal was to decrease the number of victims that resulted from not wearing a seatbelt.
The...