Campaign details
Brand: Premier Futsal LaunchpadBrand Owner: Premier Futsal Management LimitedLead Agency: DDB Mudra Group, MumbaiCountry: IndiaIndustries: SportsMedia Channels: Events & experiential, Online display, Online video, Social mediaBudget: Up to 500k
Executive Summary
As Premier Futsal was announced in the media the excitement was palpable. It was going to be India's first ever multi-national Futsal league, but without any Indian players because Futsal as a sport didn't exist in the country. Research helped learn that the Football India played was actually Futsal and that led to the...