Campaign details
Brand: PHINMA EducationBrand owner: PHINMA Education Holdings Inc.Agency: Ogilvy Philippines Inc.Market: PhilippinesIndustries: Educational, universitiesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Weighed down by life’s many adversities, low-income Filipino students have lost their ability to dream. They’ve put their dreams of pursuing a college degree on hold to provide for their families.
This is the story of how a small player in the college education category created an anthem for dreamers and changed the lives of thousands of students. Through the power...