PHINMA Education: An Anthem for Dreamers

PHINMA Education boosted the numbers of low-income students enrolling in further education colleges in the Philippines by launching a 'music anthem' as a call to arms.

Campaign details

Brand: PHINMA EducationBrand owner: PHINMA Education Holdings Inc.Agency: Ogilvy Philippines Inc.Market: PhilippinesIndustries: Educational, universitiesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Weighed down by life’s many adversities, low-income Filipino students have lost their ability to dream. They’ve put their dreams of pursuing a college degree on hold to provide for their families.

This is the story of how a small player in the college education category created an anthem for dreamers and changed the lives of thousands of students. Through the power...

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