Campaign details
Brand: PepsiCoBrand owner: PepsicoLead agencies: Business as Unusual, Andrea Lobo & Ivan BabicContributing agencies: Claudio Urosa, Mauro Hidalgo, Ana Cristina Severeid, Joaquin Nuñez QuincotMarket: Latin America (General region)Industries: Carbonated soft drinks, Savoury snacks, potato chipsMedia channels: Direct marketing, Email marketing, Events & experiential, Mobile & apps, Online videoBudget: Up to 500k
Executive summary
How to accelerate the transformation of a global snacks and beverages corporation like PepsiCo into a business towards the good of the people? Can a corporation really put people at...