OldTown White Coffee: Anything is Pause-able

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

Campaign details

Brand: OldTown White CoffeeBrand owner: Jacobs Douwe Egberts Lead agencies: ensemble worldwide, InitiativeContributing agencies: Reprise, Inventure, AstroMarket: MalaysiaIndustries: Hot drinksMedia channels: Cinema, Content marketing, Events & experiential, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, TelevisionBudget: Up to 500k

Executive summary

OLDTOWN White Coffee (OTWC) is the leading brand of white coffee in Malaysia. White coffee is a Malaysian blend of coffee with roots in one of Malaysia's oldest towns. Traditionally, white...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands