O2: BRITs Week together with War Child

Dane Hamer, Simon Taylor

This case study shows how telecoms brand O2 was able to improve brand equity and sales in the UK by partnering with charity War Child in staging a series of performances.

Campaign details

Brand: O2Brand Owner: TelefonicaLead Agency: Forward MediaContributing Agency: VCCPCountry: United KingdomIndustries: Telephone & internet servicesMedia Channels: Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Public relations, Radio, Search marketing, Social media, Sponsorship - event, property Budget: 500k - 1 million

Executive Summary

As an official partner of BRITs Week 2017, O2 intended to do more than simply badge the event and gain exposure. Using their association with music, O2 Academy venues and marketing clout, O2 mobilised people to use music as...

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